Vision & Mission

We envision a world in which knowledge about good agricultural practices is established throughout the supply chains of our food systems.

Our mission

Our mission is a road map developed to achieve our vision. It states our activities as a company and serves as a benchmark for our actions and decisions:

  1. To establish a research and development network with public and private sector entities in order to develop and prove sustainable approaches and methodologies of soil- and farm management, food processing, food quality and consumer communication;
  2. To organize educational and awareness raising events for sustainable development and to set up a centre of expertise for sustainable strategy development and assessment, a coaching program for young sustainability leaders and entrepreneurs as well as a sustainability awareness platform for youngsters;
  3. To develop a cross-sectoral communication and benchmarking platform to promote, visualize and explain an organization’s effort to contribute to sustainable development;
  4. To win as much implementation partners as possible for each activity in order to capitalize on existing solutions and create value added through realizing synergies amongst strategic development partners.

Our motivation

Agriculture represents a key element of our society at various levels and therefore needs to be the focus of sustainable development to serve todays and future generations.

The role of agriculture in today’s challenges such as food and water scarcity, migration, unemployment, greenhouse gas emissions, peace and economic development is often underestimated. To most of these topics, agriculture offers solutions, provided the implemented agricultural practices follow a sustainable development strategy.

Many initiatives from the private and public sector are carried out currently to tackle today’s agricultural challenges but most of them stay at a single company or the academic level.

It is of strategic importance to integrate, realize and further develop these initiatives at a regional and global level in order to guarantee the basic needs such as access to food and water, employment, living space, income, equal distribution of wealth to future generations.

The Soil & More Foundation is a platform to develop competitive and sustainable practices for the agricultural and food sector, help the sectors’ stakeholders to analyze their current performance, to identify and implement the improvement potential and educate the civil sector about the integral role of the agricultural and food sector. Train tomorrow’s opinion leaders and entrepreneurs in how to implement best practice scenarios and to develop transparent communication and information tools enabling the consumer to make a informed purchase decision, giving preference to a sustainable competitive product.

The Soil & More Foundation’s objective is to carry out research and development projects related to soil in general as the key driver of sustainable agriculture but specifically regarding soil fertility, soil carbon and organic matter management, water holding capacity, disease resistance/suppression through microbial activity, biomass management and composting, soil and soil carbon based incentive schemes for growers and in general raising awareness of the economics of sustainable soil and compost management based agriculture. These research and development projects are realized using the Foundations own resources and in co-operation with other research institutes and experts.

In addition, the Soil & More Foundation was given the ownership of the “Sustainability Flower”, a sustainability assessment concept developed by a group of organizations from the organic and Fairtrade movements. The conceptual dimensions of the Sustainability Flower are made up of the six environmental aspects Soil, Water, Air, Energy, Animals and Plants and the three societal aspects social, cultural and economic. The responsibilities assigned to the Soil & More Foundation in relation to the ownership of the Sustainability Flower are to further develop the sustainability assessment concept in regards to the assessment criteria and guidelines, tools and methodologies, communication frameworks as well as legalities such as membership structures and general administration.